Sonic branding

Brands people remember by sound. A sonic identity — logo, tone and voice guidelines — that works the same everywhere your brand is heard.

Starting from: On brief
Turnaround: Scoped per brand
Revisions: Included

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Most brands have a visual identity manual and nothing at all governing how they sound. The result is a different voice, a different music bed and a different energy on every campaign, and no audio recognition built up over time.

Sonic branding fixes that: a sonic logo, a defined voice and tone, a music direction, and written guidelines so any producer working on your brand — including ones you hire later — produces something that sounds like you.

What you get

Sonic logo in multiple lengths
Defined brand voice and casting direction
Music and sound-design direction
Written audio guidelines for future producers
Rollout across your existing campaign library

Hear it

TSCZ Dont Drink & Drive

Commercial

TSCZ Dont Drink & Drive

0:37

Intaba Estates Advert

Commercial · radio

0:10

Highground Legal Aid Society

Commercial · radio

Highground Legal Aid Society

0:25

Clientsure Explainer

Commercial

Clientsure Explainer

1:32

Other services

Common questions

How fast can you turn a script around?

Most single spots are recorded, edited and delivered within 24 hours of the brief being confirmed. Fully produced commercials run 48 hours, and complete campaign productions 72. Priority delivery is included on the Grand Launch package and available on request elsewhere.

Which languages do you work in?

English, Shona and Ndebele. The Voice Bank is cast so that local-language work is read by native speakers — a wrong stress on a Shona or Ndebele name is immediately obvious to your audience and invisible to a foreign read.

Can I choose which voice reads my script?

Yes. Browse the Voice Bank and name your preference on the quote form. If you are not sure, send the script and the audience and we will come back with a shortlist of two or three voices so you are choosing with your ears.

What do I actually get delivered?

Professional studio recording as WAV, cleaned and loudness-normalised, plus MP3 on request. Any other format — 44.1k, mono, µ-law for telephony, per-module stems — just say so in the brief and it costs nothing extra.

How does broadcast usage work?

Commercial usage rights are included from the Basic package up. Radio and TV broadcast rights are included on the Premium Grand Launch tier and quoted per market and term on the others. Tell us where the spot runs and for how long and you get one all-in figure.